Thoughts on the American Express 2023 Global Travel Trends Report

The American Express 2023 Global Travel Trends Report is an insightful exploration into the minds of millennial and Generation Z travelers. It provides a detailed look at what drives their desire to travel, and how these generations are changing the way we approach tourism.

Traveling off the beaten path is becoming increasingly popular among millennials and Gen-Zers due to their urge for unique experiences and a sense of adventure. They’re more likely than other generations to seek out remote destinations or rare locales, looking for a fresh perspective on familiar places as well as discovering new ones.

The rise of “set-jetting”, which is traveling based on where popular films or television shows have been filmed, has become an increasingly popular trend among generations Z and Millennial travelers. They’re drawn to the idea of experiencing a location as it was featured in their favorite films or TV shows, whether it be visiting an iconic cafe or standing on a famous street corner.

Delicious destinations are also becoming more appealing to these two generations who yearn for unique cuisines and flavors from around the world. Millennials and Generation Zers prefer to experience new cultures through their local cuisine, seeking out regional specialties instead of tourist-friendly restaurants.

Finally, wellness is another major area where millennial and Gen-Z travelers are looking to explore when they travel. They seek out destinations that offer activities such as yoga classes, meditation retreats, spa treatments, and outdoor activities, as well as sustainable practices such as using renewable energy sources.

The American Express 2023 Global Travel Trends Report provides a detailed look into the minds of generations Z and Millennial travelers, giving valuable insight into what drives their desire to explore the world. From traveling off the beaten path to indulging in delicious destinations, it’s clear that these generations are changing the way we approach tourism.

By considering the preferences and desires of Gen-Zers and Millennials, travel companies can provide experiences tailored to this new generation of explorers. Whether they’re seeking out remote locations or looking for wellness-focused experiences, providing them with an unforgettable journey will ensure their loyalty for years to come.