Exploring Airline Buy-On-Board Menus: Are They Worth the Price?
Airline food has come a long way from the days of complimentary peanuts and pre-packaged sandwiches. Many carriers now offer buy-on-board (BOB) menus, giving passengers the option to purchase meals, snacks, and beverages during their flight. These menus promise elevated dining experiences, but are they worth the price? Let’s dive into the details to help you decide whether to indulge in a mid-flight feast or stick to your own snacks.
What Are Buy-On-Board Menus?
Buy-on-board menus allow passengers to purchase food and drinks during their flight, typically replacing complimentary meal service on many short-haul or low-cost carrier flights. These menus often include an array of options, such as fresh salads, gourmet sandwiches, and indulgent desserts, alongside traditional snack boxes and alcoholic beverages.
The concept was introduced as airlines sought to cut costs while still offering passengers access to better-quality food. Today, even full-service airlines incorporate BOB menus on certain routes, creating a hybrid model of free and paid options.
Evaluating Quality: Do You Get What You Pay For?
The quality of BOB menu items varies widely between airlines. Some carriers collaborate with celebrity chefs or local food suppliers to create high-quality offerings, while others stick to basic pre-packaged meals. Here’s a closer look at some examples:
JetBlue: Known for its curated menu of snacks and fresh meals, JetBlue’s EatUp Café offers items like smoked turkey sandwiches and cheese platters. The ingredients are fresh, and portions are satisfying for the price.
Alaska Airlines: Alaska’s BOB menu emphasizes locally sourced ingredients and sustainability. Items like the Signature Fruit & Cheese Platter have become a fan favorite.
Ryanair: As a low-cost carrier, Ryanair’s menu is more functional than gourmet. It offers standard fare like instant noodles, pre-made sandwiches, and soft drinks, often at a markup.
While some airlines deliver value and quality, others fall short, leaving passengers questioning whether the cost justifies the convenience.
Pricing: How Much Are You Paying?
BOB menus are generally more expensive than comparable items on the ground. Sandwiches might range from $8 to $15, while snack boxes hover around $10. Alcoholic beverages typically cost $6 to $12, depending on the airline and route.
This pricing reflects not just the food itself but also the logistics of preparing and delivering meals in the unique environment of an aircraft. However, passengers should weigh these costs against the convenience and quality provided.
When Is It Worth It?
Deciding whether to buy from the in-flight menu depends on your priorities and circumstances. Here are a few scenarios where it might be worth the splurge:
Time Constraints: If you didn’t have time to grab a meal before boarding, a BOB meal can be a lifesaver.
Long Flights: For medium-length flights without complimentary service, a fresh meal or hearty snack can make the journey more comfortable.
Specialty Items: Some airlines offer unique regional dishes or premium items not easily found elsewhere, making them a worthwhile indulgence.
When to Skip It
There are also situations where skipping the BOB menu might be a better choice:
Short Flights: If your flight is under two hours, a snack from home or something light purchased pre-flight can suffice.
Low Quality: Research beforehand if the airline’s food receives poor reviews. Spending money on subpar food can leave you disappointed.
Dietary Restrictions: Many BOB menus have limited options for specific dietary needs. Bringing your own food ensures you’ll have something you can enjoy.
Pro Tips for Maximizing Value
If you decide to indulge in a BOB meal, keep these tips in mind to make the most of your experience:
Research Ahead: Check the menu online before your flight, as many airlines post their offerings and prices on their websites.
Pre-Order: Some airlines allow you to pre-order meals, ensuring availability and often offering a small discount.
Leverage Points: Frequent flyer programs or airline-branded credit cards sometimes offer discounts or complimentary food vouchers for BOB purchases.
Conclusion: A Bite Above or Below Expectations?
Airline buy-on-board menus cater to a wide range of preferences and budgets, offering convenience and the chance to enjoy better food than the in-flight meals of the past. However, the value varies depending on the airline, menu, and your personal needs. By doing a little homework and weighing your options, you can decide whether to indulge or pass on your next flight.
What’s your experience with in-flight buy-on-board meals? Share your stories in the comments, or tag us in your foodie photos from the skies on Instagram at @roaming.cactus. Let’s talk about what makes a great in-flight dining experience!
